ILoveYouIHateYou Book

I Love You I Hate You is a book that explores the love-hate relationship that many people have with Johannesburg. It is a story told in two parts.

The first part is told through pictures. T-shirts are the core product of Love Jozi, and each range emerged from a specific context. The visuals – graphics and campaign material from the brand’s image archive – trace the city’s narrative through design.

The second is told in words. It features 35 essays describing this complicated relationship. Each contributor was assigned a t-shirt range to inspire their thoughts. The result is a collection grappling with a complex place that evokes competing emotions.

Published in 2019. The 2024 edition is available in five different covers - choose your favourite from the dropdown menu. 

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