Market on Main | Press Release | October 2020
Market on Main is a weekly curated up-market market that trades in regional foods and local design.
In 2009 the founders (designers Jacques van der Watt of Black Coffee and Bradley Kirshenbaum of Love Jozi) opened shop at Arts on Main, a converted warehouse in the newly formed Maboneng precinct in downtown Johannesburg. The following year, fuelled by the positive vibes of the World Cup and the attention the city was getting, they pivoted their business with a market plan that would activate their shop and the precinct. There was a gap in the inner city for speciality markets and their brands’ new home, Arts on Main, was the ideal location.
Market on Main was launched on Sunday 23 January 2011.
The Arts on Main garage and events space were set up weekly, designed and decorated with carefully considered wooden crates, hanging plants, up-cycled furniture, bold striped fabrics for tablecloths, and intriguing time-lapse looped videos projected onto the white bricked walls. The vendors were curated to provide an equal mix of quality food, design and vintage items.
Market on Main encouraged an urban lifestyle by providing a relaxed space to spend time in the city. A couple of hours at the market to eat delicious fresh meals, drink juices, cocktails or beers, meet friends, join a walking tour, spend time with parents, show the city off to tourists. It also became known as an ideal location for blind dates. People were flowing from the suburbs into the city.
Market on Main became a space for entrepreneurs to develop their businesses. Most of the restaurants in Maboneng started off as vendors at the market. It succeeded in bringing regular foot traffic by holding a consistent market every single Sunday, thereby aiding other businesses in the precinct to thrive too.
In 2018 Market on Main was approached by other developments to activate their spaces with pop-ups. Since then the market has appeared at 44 Stanley and Design Quarter. An offspring of the market named
Walala Wasala (meaning 'you snooze you lose’ in Zulu) was later birthed as a result of this newly discovered mobility. Walala Wasala is a series of smaller, quirky family friendly markets with a strong emphasis on village living, craft and gifts. This event is held on the first Saturday of each month at 27 Boxes.
At the end of 2018, discussions with Ithemba, the developers of Jewel City, began. Market on Main teamed with Ithemba in a JDA initiative, partnering in this exciting inner city investment.
Following a five month pause due to lockdown restrictions, Market on Main is looking forward to launch their new venture with a series of Sunday markets (18 and 25 October; 1 and 8 November) in the Jewel City parking garage located at 215 Main Street.
Spanning six city blocks the area that is now known as Jewel City was the former heart of the city's diamond and precious metals trade. Previously inaccessible to the general public, Ithemba has opened it up to create a liveable and walkable precinct connecting Maboneng to the City Centre, demonstrating great confidence in the future of the city.
It’s exciting to be a part of another Johannesburg rejuvenation milestone.
The Wilds, just off Joe Slovo Drive in Upper Houghton, is one of Joburg's most magical places. It's more than just a park. In addition to it's 16 hectares of indigenous vegetation it also has easy cobbled walkways leading to spectacular views of the city, public art and a weekly line-up of events and activities. Thanks to a group of über Joburgers it has had a recent rejuvenation.
I Love You I Hate You talk at The Rand Club, date TBC
I Love You I Hate You talk at David Krut Bookstore, date TBC
An Intimate Talk The Stack, 29 November 2019, 14h00 Private Event
TBWA \ Africa Conference 31 October 2019, 09h00 Private Event
FNB Art Joburg Sandton Convention Centre, 13-15 September 2019
Limmud Johannesburg 2019 18 August 2019, 15h30
Love Jozi founder Bradley Kirshenbaum has translated I love you I hate you into a 40 minute talk. It’s a fast-paced, visually driven presentation that tells a story not only about Johannesburg, but also about design, and how this city became the muse of Love Jozi. It has an added personal element about Bradley's background that is not included in the book.
It was first presented a year before the book's release at Creativate, a design and technology conference at the National Arts Festival in Makhanda, on 28 July 2018.
The talk is fast, fun, quirky, and inspiring. E-mail Bradley directly for more information.
You can hear the talk at some of these events.
In 2009 we made a t-shirt with 'NO ONE READS YOUR BLOG' written across the chest, as if someone angrily scrawled it with a ballpoint pen. The message was anti-web and anti-everything yet it unexpectedly became our bestseller for that year. For whatever reason, people thought it was funny enough to buy.
It was tagged onto our Online Range, and the rest of the range's messages were ironic and funny too.
We were reminded of it as we reawaken our weblog to connect more with our followers. It will be the space where we share and expand on our book that is currently in production. It's been a labour of love for designer Bradley Kirshenbaum and everyone is thrilled that it's about to be born.
I love you I hate you is a book about Johannesburg told in two parts.
The first is told through design. It is the story of Love Jozi so far, a catalogue of more than 100 t-shirt graphics. We revisited our image archive from the past 15 years to narrate a tale of the city. T-shirts have always been the core product of the brand, and each range has emerged from a specific context. The book is illustrated by rich visuals which show how Johannesburg became our muse, inspiring bold designs and new ways of looking.
The second part is told through a collection of short essays by contributing writers. We invited 34 Joburg thinkers, doers and observers to start a conversation with each t-shirt range. This collection spells out a complicated relationship with the city. The result explores Johannesburg in fresh ways and takes the reader down unexpected paths, grappling with a complex place that inspires competing emotions of love and hate.
Our collaboration with the book's 34 contributors marks the culmination of 15 years of designing t-shirts spurred on by an urge to figure out this crazy city.
Title: I love you I hate you
Author: Love Jozi
Concept/Design: Bradley Kirshenbaum
Editor: Laurice Taitz-Buntman
Contributors: Nickolaus Bauer, Gerard Bester, Milisuthando Bongela, Sarah Britten, Greg Bowes, Nechama Brodie, Clinton Chauke, Louise Darko, Mark Gevisser, DJ Grant, Russell Grant, Ferial Haffajee, Louise Hildebrand, Ufrieda Ho, Aspasia Karras, Matthew Krause, Zodwa Kumalo-Valentine, Charles Leonard, Adrian Loveland, Brian Kent McKechnie, Sylvia McKeown, Niq Mhlongo, Alphonse Nahimana, Leigh Ogilvie, Toby Shapshak, Gus Silber, Kwanele Sosibo, Laurice Taitz-Buntman, Josef Talotta, Lerato Tshabalala, Edward Tsumele, Trevor Waller, Nomfundo Xulu-Lentsoane, and Tanya Zack
Publisher: Love Jozi
Genre: Design; Travel; Africana
Price: R440 inc. VAT
Specifications: Pages: 304; Binding: Paperback; Size: 170 x 245mm; Spine: 20mm; Weight: 940gm
Contact for details on book-dealer and corporate discounts.
This new collection has a different stance. The Trashy Range has been brewing for a few years, inspired by both our love and our fury. Messy streets, municipal strikes, weekend aftermaths and the informal recyclers whose routes are the backdrop to the story.
Like many developing countries, South Africa's waste management system is dependent on informal recyclers. They are difficult to miss in Johannesburg. Pushing and pulling hundreds of kilograms, they make a living by collecting, sorting and selling our trash. From their daily routes they know the city's streets intimately. They also understand recycling and the difference between paper and plastic better than your average citizen.
The recyclers are as iconic as our trees and towers, which is why we wanted to make a series of t-shirts representing them. We asked three of Joburg's top graphic designers – David Tshabalala, Phindile Thengeni and Sphiwe Giba – for their interpretations of these humble heroes.
After many kilometers on Johannesburg's harsh roads, they arrive at a "Cash for Scrap" centre where their day's collections are weighed and sold. We collaborated with photographer Brooklyn Jové Pakathi to shoot David, Phindile and Sphiwe modeling their t-shirts at one such depot in downtown Jozi.
As part of our Recycling Johannesburg series, we collaborated with graphic and textile designer Sphiwe Giba. Originally from Tsakane in Ekurhuleni, Sphiwe worked in the advertising and design industries before forming his own company, Juxtapoz. In 2014 he was a Design Indaba Emerging Creative, and a City of Joburg Sculpture Design recipient. His body of work and clean design style shows his true understanding of finding creative solutions for brands, events and homeware.
As part of our Recycling Johannesburg series, we collaborated with designer Phindile Thengeni, a Free State born, Joburg based visual artist. Phindile has a real rebellious streak which paves her way of living. She uses design, photography and fashion styling as her artistic outlets, and regularly exhibits using Instagram instabitions. Phindile is a restless creative, and spent 2016 studying culinary arts to reinvent herself as an upcoming chef.
As part of our Recycling Johannesburg series, we collaborated with designer David Tshabalala, co-founder of creative collective Suketchi. Originally from Harrismith in the Free State, David is now a great addition to the Jozi design scene. His illustration style is pop-inspired and influenced by 90s fashion and colours. He was one of Mail & Guardian's Young South Africans in 2015, and a Design Indaba Emerging Creative in 2014, amongst his other accolades.
"Can you please make us a huge Love Jozi Skyline out of hundreds of books?"
"Um... yes, why not...".
Ask us nicely and we will do anything. Especially if it's at Turbine Hall and conceptualised by Breinstorm.
The 7 metre installation was built in 8 hours using 1600 books donated by participating publishers at the SA Book Fair.
We cheated only twice with some fine plywood renditions of the towers. Photos by Phumi Kunene from David Krut Publishers.
Like any big city, the Johannesburg skyline has its definitive landmarks. But unlike any other metropolis, you can't visit or pose directly under these icons because access isn't allowed.
The Hillbrow and Brixton Towers stand proud in Johannesburg, beaming out the identity and badge of the city. They provide a backdrop to our story. Shrouded with mystery, they suggest a hint of deceit and the forbidden, once close, now faraway; a con of the eye.
Love Jozi's 16th t-shirt range focuses on these elusive monuments, going closer to reveal what was once concealed, touching the abstract, rendering emblems. The designs not only attack, but revamp the established and stereotypical representation of Johannesburg’s industrial shrines, going where others dare not go, bringing the untouchable nearer to the t-shirt wearer.
Love Jozi collaborated with photojournalist and visual artist Dean Hutton to shoot this range.